Bird launched in 1998, in the early days of Brownstone Brooklyn’s most recent transformation. At the time, shopping for clothes in Brooklyn meant taking the subway to Manhattan. Bird opened in the fall of 1999 and was an immediate success, developing a loyal cult following.
The Bird label was created in 2000 with a capsule collection and this eponymous line was consistently one of the shop’s best sellers. In 2002, when many of our customers were starting families, Babybird opened next door to fill the growing need for stylish baby and kids’ clothes.
As joint founder and creative director I executed every aspect of the building of the Bird brand, including the interior design of the shops and windows, all buying and merchandising, designing the Bird capsule collections, directing all marketing and publicity, and overseeing the sales team. Long considered to be Brooklyn’s first fashion destination, Bird remains a celebrated retail franchise and e-commerce business. Winner of various awards including Best Women’s Boutique 2003 and Best New Boutique 2000 (Village Voice and New York Magazine). In 2004, Bird was sold to it’s current owner. www.shopbird.com
How Boutique Chain Bird Became a Brooklyn Success (Fashionista, 2014)