esmeFounding Advisor, 2014-2015

I began work on this project when the Founder/CEO first hatched the idea of a website for Solo Moms.  Her research showed that no such comprehensive site existed online, and focus groups found there to be a real need for such a place.  As Creative/Content Advisor I worked with the Founder to develop the overall vision, voice, content areas, site architecture and branding for ESME [Empowering Solo Moms Everywhere], a global, digital media platform for Solo Moms. In addition, I recruited founding team members and consultants including legal counsel, logo, graphic and site design, technical and UX advisors, writers and content guides.